MY READERS: men/women 69/31 split. Lives mainly in Norway, 95%. Then Denmark, Sweden and then the world. Main readers age: 35-54.
MORE NUMBERS: Between 3000 and 5000 readers every month, depending on the season. 90 procent via Google. Hard SEO-work pays off.
SOME: Instagram 2,1K followers, Facebook 1,1K (31.10.2022)
INSTAGRAM: Engagement-rate 8%, monthly reach 10,5K (01.10.2021-01.10.222)
AWARDS: 2018 finalist and 2017 3rd place: Best Norwegian Travel Blogger (Reiselivsmessen): 2016 finalist (Travelmarket).
BASICS: Started In 2012. Writes in Norwegian. Hence a micro influencer.
THE MAIN THEMES: Tea, wine & food. Then hotel&spa. And then some nature. Always time for second hand-hunting.
THE NAME: «Alltid reiseklar» means Always ready to travel.
Worklife: Ann-Mari Gregersen. Born 1971, north of the Arctic cirkel, in Vesterålen, Northern Norway. Now based in the Stavanger-region on the westcoast – 2000 km from home!
- I’ve been a journalist, copywriter and storyteller since 1996.
- I’m a co-owner and seniorpartner in the media agency Argus Media.
- I also hosts webinar for the travel industry on how to make the most out of a collaboration with travel bloggers and influencers.
On the more personal side: Love to travel, read, bingewatch series, cheer for QPR in PL (yes, I know, not so much to cheer for at the moment…) and Bodø/Glimt (lot’s to be happy about!!), enjoy the silence in the nature (not under sea level and not to high), listen to music – ABBA as well as Rammstein, drink quality tea (coffee only with someting strong in it) and when the occasion is right, as it often is, champagne.
In the media
Norways biggest wedding-magazine Ditt bryllup, about restaurants, hotels and sights in the Stavanger-region. (Free to read)
Norwegian newsagency NTB about winterholiday-tips in Northern-Norway, published in over 40 newspapers such as the Oslo-based Dagsavisen. (Free to read).
Newsagency NTB about sustainable travel/car free-cities in the Nordics, published in several nationwide newspapers such as Nettavisen. (For subscribers).
2016: Northern-Norway online newspaper VOL.no regarding my nomination as best travel blogger.
Collaborations and campaigns
From 2016 to 2022 I’ve been a part of following campaigns and blogtrips (check the hashtag on Instagram for pictures). Most recent first.
#Vivacruises In Belgium/Flandern with United Spirit Nordic and Viva Cruises
#VivaAndalucia with Visit Spain
#NordicTBin Poland2021 with Polen Travel and NordicTB
#JulestemningTyskland – digital campaign with Nordic TB and Germany Travel
#Gvegen with Gudbrandsdalsvegen
#SparklinginBrighton with Visit Britain
#SparklinginBelgrade with Serbia Travel
#SparklinginGeneva with Switzerland Tourism
#LifestylePolen with PolenTravel, Pomorskie Travel and Nordic TB
#WurstAdventure with Germany Tourism and Nordic TB
#Latviaroadtrip in 2016 and 2017 with Latvia Tourismboard and Nordic TB
#CitybreakGermany with Germany Tourism and Nordic TB
#NBE Luxury in Tallinn with Nordic Bloggers Experience and Visit Estonia
#Emirates Dubai and luxury with Emirates Airline and Norske Reiseblogger
#Marokko Food and adventure to Morocco with Visit Morocco and Norske Reiseblogger.
Testimonials Alltid reiseklar
LATVIA TOURISM DEPARTMENT: Roadtrip in Latvia x 2
We were very pleased with the results of our collaboration with Ann-Mari as part of the #LatviaRoadTrip campaign with NordicTB. She is a true professional with a flair for travel writing. It’s great to follow Ann-Mari’s adventures live via social media since she picks up on unique and interesting, almost unexpected features of each destination. Our expectations we fulfilled and we hope to work together again in future. Lelde Benke, Media and Marketing Project Manager, Tourism Department, Investment and Development Agency of Latvia (LIAA)
GERMANY TRAVEL: CitybreakGermany og Wurstadventure
Jeg setter stor pris på det gode samarbeidet med Ann-Mari. Hun har deltatt i to Tysklands-kampanjer og jeg var veldig fornøyd med resultatene. Det var troverdige innlegg som nådde frem til leserne hennes. Jeg takker for samarbeidet og håper at vi kan gjenta det.
Sabine Koch: Turistsjef, Tysklands Nasjonale Turistkontor/Leiterin der Marketing- & Vertriebsagentur Norwegen, Deutsche Zentrale für Tourismus e. V.
POLEN TRAVEL: Pomorskie Region
EMIRATES AIRLINE: Dubai
On the 2nd of september 2014, Emirates Airline launched their first daily direct route between Oslo and Dubai. To mark this occasion the company invited six travel bloggers to join them to Dubai the following February. Among those invited were Alltid Reiseklar and Ann-Mari. Our goal was to show Norwegians that the Emirates and Dubai are a good alternative for those seeking sun and warmth during the winter, and that the city of Dubai has something to offer everybody. It was a pleasure having Ann-Mari join us to Dubai. In addition to being a talented photographer she was active on social media during the whole trip. Emirates Airline were most pleased with articles she published afterwards, depicting Dubai as a city that suites everybody. We would be delighted to have Ann-Mari join us again.
Tina Tharaldsen: Press contact, Emirates Airline Norway
Blog and writing: Open for individual blogtrips and other kind of cooperation.