Here you can learn more about the worlds northernmost professional travelblogger: Ann-Mari Gregersen, based in Alta City of Northern lights, Finnmark, Norway.



THE BLOG: The name Alltid reiseklar means Always ready to travel. I’m always looking for that feeling of luxury, whether that means a 5-star hotel or experiencing nature, completely free

LANGUAGE: Norwegian.

DEMOGRAPHICS: men/women 60/40 split. Lives in Denmark, Norway, Sweden. Age: 18 – 44: Monthly readers from 800 to 1500 and sometimes above.

SOME: Instagram 2240 followers, Twitter 520, Facebook 418

AWARDS: Best Norwegian Travel Blogger (Reiselivsmessen): 2018 finalist and 2017 3rd place. 2016 finalist (Travelmarket).

COLLECTIVE NORDIC TB: Core-member of Nordic TB.


Campaigns: I’ve been a part of following campaigns

#LifestylePolen with PolenTravel and Pomorskie Travel

#WurstAdventure with Germany Tourism

#Latviaroadtrip in 2016 and 2017 with Latvia Tourismboard

#CitybreakGermany with Germany Tourism

#NBE Luxury in Tallinn with Nordic Bloggers Experience and Visit Estonia

#Emirates Dubai and luxury with Emirates Airline

#Marokko Food and adventure to Morocco with Visit Morocco.

About myself: Ann-Mari Gregersen. Born 1971, north of the Arctic cirkel, in Vesterålen, Northern Norway.  Now living even further north, In Alta, Finnmark. I’ve been a freelancewriter since 1996, I also translate to Norwegian from Danish and Swedish. Love to travel, read, bingewatch series, cheer for QPR and Bodø/Glimt, enjoy the silence in the nature, listen to music – ABBA as well as Rammstein, drink tea and when the occasion is right, as it often is, champagne.

Blog and writing: Besides doing campaigns with Nordic TB, I’m also open for individual blogtrips and other kind of cooperation.


LATVIA TOURISM DEPARTMENT: Roadtrip in Latvia 2017 & 2016

We were very pleased with the results of our collaboration with Ann-Mari as part of the #LatviaRoadTrip campaign with NordicTB. She is a true professional with a flair for travel writing. It’s great to follow Ann-Mari’s adventures live via social media since she picks up on unique and interesting, almost unexpected features of each destination. Our expectations we fulfilled and we hope to work together again in future. Lelde Benke, Media and Marketing Project Manager, Tourism Department, Investment and Development Agency of Latvia (LIAA)

In Latvia, enoying nature.

GERMANY TRAVEL: CitybreakGermany og Wurstadventure 2016

Jeg setter stor pris på det gode samarbeidet med Ann-Mari. Hun har deltatt i to Tysklands-kampanjer og jeg var veldig fornøyd med resultatene. Det var troverdige innlegg som nådde frem til leserne hennes. Jeg takker for samarbeidet og håper at vi kan gjenta det.

Sabine Koch 

Turistsjef, Tysklands Nasjonale Turistkontor/Leiterin der Marketing- & Vertriebsagentur Norwegen, Deutsche Zentrale für Tourismus e. V.

POLEN TRAVEL: Pomorskie Region 2016

Ann-Mari was involved in the Nordic TB project, promoting Pomorskie Region in Norway. Since then, we keep in touch, looking forward to the new opportunities for common activities. It is really easy working with Ann-Mari. She does not only write inspiring texts but also comes up with new ideas, regarding destinations she has visited. We find Ann-Mari very responsive, professional and we recommend her work to all, who plan develop new products and destinations. Malgorzara Hudyma, Director, Polish Tourist OrganisationStockholm


On the 2nd of september 2014, Emirates Airline launched their first daily direct route between Oslo and Dubai. To mark this occasion the company invited six travel bloggers to join them to Dubai the following February. Among those invited were Alltid Reiseklar and Ann-Mari. Our goal was to show Norwegians that the Emirates and Dubai are a good alternative for those seeking sun and warmth during the winter, and that the city of Dubai has something to offer everybody.

It was a pleasure having Ann-Mari join us to Dubai. In addition to being a talented photographer she was active on social media during the whole trip. Emirates Airline were most pleased with articles she published afterwards, depicting Dubai as a city that suites everybody.
We would be delighted to have Ann-Mari join us again.Tina TharaldsenPress contact Emirates Airline Norway



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